Designer. refers to how the art director and graphic artist (or graphic designer) choose and structure the artistic elements of an ad.
Which of the following is a true statement about the comprehensive layout?
Which of the following is a true statement about the comprehensive layout? It is elaborate and in color. Which of the following are purposes that a layout fulfills? Which of the following are purposes that a layout fulfills?
Which of the following is true of program rating quizlet?
Which of the following is true of program rating? It is the percentage of TV households in an area that are tuned to a specific program during a specific time period.
What is the primary purpose of a thumbnail sketch?
Thumbnail sketches help artists plan out their composition and determine what will be included in their final work. Thumbnail sketches also give artists a chance to play around with lines, shapes, color schemes, etc., before creating something they are, or not happy with.
Which of the following accurately describes a thumbnail sketch?
Which of the following accurately describes a thumbnail sketch? It is a rough drawing that is produced quickly and is small.
Which term refers to an overall orderly arrangement of all the elements of an ad?
design. Which term refers to an overall orderly arrangement of all the elements of an ad? layout.
Which type of headline can seem negative because it compels the reader to do something?
A command headline orders the reader to do something, so it might seem negative. But readers pay attention to such headlines.
What is a comp in design?
“Comp” is the shortening of the phrase “comprehensive.” During the design process a project may go through many changes. A design comp is the last part of the designing phase and is the closest draft to the final product. Comps are used by designers for a variety of media.
What is another name for the poster style format?
Another name for the poster-style format is the storyboard layout.
Which of the following is an advantage associated with newspaper advertising?
One advantage of newspaper advertising is that the ad can be viewed many times. The reach of newspapers, in terms of the number of people who read them within a given geographic area, is one of the reasons advertising in them can be beneficial.
Which of the following is an overall goal of the promotional mix *?
There are three main promotional objectives: inform the market, increase demand, and differentiate a product.
What is a thumbnail in graphic design?
Thumbnail is a term used by graphic designers and photographers for a small image representation of a larger image, usually intended to make it easier and faster to look at or manage a group of larger images.
What is a thumbnail sketch in graphic design?
Thumbnail sketches are rough sketches that get your ideas on paper in different arrangements. Sketch your design ideas quickly.
What is a thumbnail sketch and what is its purpose quizlet?
Thumbnail Sketch. A preliminary visual of a possible idea for a design. Most thumbnail sketches are not full size and have little detail. Their purpose is to help quickly explore alternative designs.
Which of the following is a basic rule in using translators?
Which of the following is a basic rule in using translators? The product must be understood by the translator.
What is it called when the publisher reaches its delivered figure quizlet?
What is it called when the publisher reaches its delivered figure? guaranteed circulation. What is the name of the figure that represents the number of people buying a publication, either by subscription or at the newsstand? primary circulation. When a magazine is purchased by a subscriber, it is called a paid-
Which of the following is a reason radio is considered as an active medium?
Which of the following is a reason radio is considered as an active medium? Radio enables people to call in, make requests, and participate in contests.
