The name HOOey was derived from the last wrap used to secure the calf’s leg in tie down roping, and his brand takes influence from not only the western style of rodeo but also incorporates popular music, culture, and other sports.
What is Western HOOey?
For those who don’t know, Hooey is a western sports clothing brand that was founded back in 2007 in south Texas. It initially started off with a goal to focus on the little details that often escape the eye, such as designing a simple but superior quality hat.
Who owns HOOey brand?
Originally from Spring Branch, Texas, Joey Austin launched Hooey Brands in 2009 with just two cap designs. We sat down with Joey to grab some insight into how he created such a successful brand and connected community.
How much is HOOey worth?
Hooey, LLC has 10 total employees across all of its locations and generates $6.64 million in sales (USD).
How did HOOey get started?
Well, the first HOOey hat was worn about 7 years ago at Tejas Rodeo in Bulverde TX, just north of San Antonio. Back then, the owner of Tejas (Trey Martin) had the idea to have an open rodeo every Saturday night, providing a unique place for everyone to gather for some western entertainment.
How did HOOey brand start?
From humble beginnings working out of a spare bedroom in south Texas ten years ago, Hooey has always been motivated by details. At first, this meant designing a better hat… a hat with superior comfort and quality that infused a style unseen in western.
Does HOOey make ropes?
Hooey CoreTX™
tie-down rope on the market and is perfect for tie-down and breakaway ropers of all levels.
Does HOOey ship to Canada?
Outside the U.S., Hooey ships to Canada and Australia. Standard and Expedited services are available. Ship times for both services vary depending on postal code.
Where is HOOey manufactured?
SPRING BRANCH, TX., April 9, 2020 – Hooey Brands announced the transitioning of its factory’s manufacturing from hats to cloth face masks. The decision to transform the American Made Cap Company (AMCC), located in Crowell, Texas, was made in an effort to assist in the nation’s fight against COVID-19.
Who wears hooey?
The name HOOey is defined by the last wrap used to secure the calf’s legs in tie down roping, but the brand represents more than just rodeo. Rodeo is an action sport, and many cowboys and cowgirls enjoy other action sports.
